META
Meta (META)
Meta earns almost everything from advertising on Facebook, Instagram and WhatsApp. That money now flows into data centres, chips and open models.
- Ticker
- META
- Exchange
- Nasdaq
- Headquarters
- Menlo Park, Verenigde Staten
- Founded
- 2004
- Role in the AI chain
- Models
Indicative, delayed price. Not investment advice.
The business model
Advertisers pay for targeted placement. AI improves targeting and feed recommendations, which shows up in revenue quickly.
AI infrastructure spending is heavy, so cost discipline is a recurring theme at results.
Open models as strategy
Meta publishes model weights others can use, eroding the lead of closed rivals while attracting talent and feedback.
It does not sell the models directly; the payoff is better products and cheaper development.
Risks
European privacy rules, debates about teen safety, and whether AI and headset investment ever pays off.
Frequently asked questions
Why does Meta give models away?
To open up the market and develop faster. Meta earns from ads, not model licences.
What is the biggest cost?
Data centres, chips and energy, plus hardware investment.
How does EU regulation affect Meta?
Consent and ad-targeting rules limit data use and therefore ad pricing.
This page is editorial explanation, not investment advice. Share prices can swing hard; never invest money you need.